50% Local food club

Meeting Nova Scotia Food Producers Halfway – Est. September 2014

Is Atlantic Canada’s food movement ready to tip? – Rustik Magazine

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Published On 13 Aug, 2014 By

There's a movement in Nova Scotia to support buying and eating locally. (Photo Credit: marthasmessykitchen)There’s a movement in Nova Scotia to support buying and eating locally.
(Photo Credit: marthasmessykitchen)

In the past week alone, the Rustik offices received three absolutely staggering food-related emails.

Our colleagues at Devour! floored us (and the nation, really) with the amazing revelation that the lovably irascible author, drinker, traveller and foodie, Anthony Bourdain, would be in Nova Scotia as part of their film festival in November. How can you not say: WOW!?

Our colleagues at the Ecology Action Centre informed us that registration was opened for an important national event called Waves of Change: Sustainable Food for All, presented by Food Secure Canada. Turns out, hundreds of food leaders from across Canada will converge in Halifax in November – the first time a Food Secure Canada gathering has been held in Atlantic Canada.

food-heartAnd the indefatigable leadership at the Farmers Markets of Nova Scotia, along with food leaders across the province, initiated the ‘50% Local Food Club.’ It’s a month-long initiative starting 1 September to increase consumption and purchasing of local foods in Nova Scotia as part of a larger effort to support food producers and farmers, strengthen the local food movement, and celebrate food. What’s not to like?

The Canadian journalist, bestselling author and staff writer at The New Yorker, Malcolm Gladwell, wrote his first book in 2000, called The Tipping Point. On page 12 of the book, he describes the tipping point as, “the moment of critical mass, the threshold, the boiling point.” All of us at Rustik are wondering if we might have just witnessed that over the past seven days?

Of course, it’s been building for a while. We see incredible, if unsung, leadership coming from the likes of Logie Cassels and his team at Lahave Forests. Or Linda Best and her near-religious zeal for microfinancing farm and food businesses through FarmWorks. There’s also the amazing turnaround story for the Seaport Market and the desire to establish other farmers’ and community markets all around this province (including one in our very own backyard – the Riverport Community Market!).

There’s something happening. And it’s a special time.

But there’s also a need to be vigilant. And even more importantly, accessible. Just 20 minutes from Rustik Cottage, in Bridgewater, we see all manner of fast food and box stores chock full of ‘cheap’ processed packaged foods.

In order to truly galvanize the eat local/good food tipping point in this province (and indeed across the region), all of us in the food and farmer movement must resist the temptation to be elitist and exclusionary – whether by accident or by design. Healthy food is, in our opinion, a basic human right, regardless of income, gender, creed, or culture. And, while we can’t shutter the burger joints and box stores, we can work actively to educate Atlantic Canadians, and all those beyond our borders, to think twice about the choices they make. In that sense, we have a challenge not to preach and finger wag, but to demonstrate by example that good health is good for everyone.

Sometimes that means tough introspection. Who are we kidding – we have an obesity and diabetes epidemic in Atlantic Canada. A majority of us are getting fatter, not fitter. And by virtue of our healthcare system, that means we all pay for bad choices. So the cheap, processed foods aren’t all that cheap after all. Governments at all levels need to wake up to that fact and join with all of us in the food movement to forge a new path to economic and social health.

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