50% Local food club

Meeting Nova Scotia Food Producers Halfway – Est. September 2014

Nova Scotians have an appetite for local

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Wrapping up the 2nd annual 50% Local Food Club

October 7, 2015 – Halifax, N.S. – The 50% Local Food Club, a made-in-Nova Scotia initiative aiming to increase the purchasing and consumption of locally produced food, asked eaters of all ages to source 50% of their diet from local producers for the month of September. The initiative sought to raise awareness, action and appetite for locally produced food through community engagement.

From cooking classes and community canning to Open Farm Day and food truck Fridays, kitchen parties to film screenings, potlucks to community gardening, September has been a busy – and delicious – month in Nova Scotia. Across the province, close to 3,000 individuals registered once again this September. Families, businesses, community organizations and institutions did not shy away from the challenge.

North Brewing Company, located in Halifax, was among those participating businesses. “Local food matters to us because it supports our local economy. As a small business we know how critical it is for people to see the value in small scale, artisan and high quality products. Our customers believe in what we do and we believe in what so many other Nova Scotia producers are doing. No one can deny that local food just tastes better and is better for you” says Peter Burbridge, of North Brewing Co.

Among those community leaders who participated for the second year running were Deputy Premier Diana Whalen, Minister of Agriculture Keith Colwell, and Halifax MP Megan Leslie. Many municipal leaders stepped up to the plate as well this year; in fact, the staff and elected officials of the District of Lunenburg, Municipality of Argyle, County of Victoria, District of Shelburne and of District of Guysborough all took part.

“But let’s not stop now” says Keltie Butler, Executive Director of Farmers’ Markets of Nova Scotia and one of the initiative’s organizers. As we head into the harvest season, she invites Nova Scotians to discover their local farmers’ market and all it has to offer. “The 50% Local Food Club is about much more than September. It is about building an appetite, a habit and a commitment to local for the health of our province, our communities and ourselves.”

Butler was pleased to report that this made-in-Nova Scotia initiative has made it to PEI where the Charlottetown Farmers’ Market is hosting a 50% Local Food Club challenge for the month of October.

Visit nslocalfoodclub.wordpress.com to learn more about this made-in-NS initiative and mark your calendar for the 3rd annual 50% Local Food Club, coming September 2016.

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